COMING SOON

AVAILABLE TUESDAY:

The 2025 Juneteenth Collection will be launching Tuesday, June 10th at 12PM/ET.

Mobile App Users are set to receive early access to this drop with special start time 11:30AM/ET.

If you haven't already, tap here to download the 'RICH ROYAL USA' Mobile App.

LIMITED RELEASE:

ALL orders are GUARANTEED to arrive before Juneteenth.

To deliver on this promise, we are keeping this drop VERY limited. ONLY 200 SHIRTS MADE. 100 Black. 100 White.

If you are able to get your hands on one of these, consider yourself lucky. Once they're gone, they're gone forever.

DESIGN INSPO:

At the top sits JUNETEENTH, bold and direct for anyone to spot from a mile away. Right below it reads "celebrating since 1865" as a callback to the initiation of our holiday.

A screen-printed Yellow 'J19' lies below four bold blocks which states our slogan "EXPAND YOUR COMFORT ZONE" promising our ancestors that we will continue to honor and follow the sacrifices made for our generation.

"Either freedom for everybody or freedom for nobody" said famously by the legendary Malcom X.

UNITY. CULTURE. JUBILEE. EQUALITY. Those four words wrapped around the globe are what we must follow to hold each other together in a world where we fight against society.

"Our history. Our present. Our future." That's it. That's the quote. The future of our generation starts with the decisions we make today.

"The way to right wrongs is to turn the light of truth upon them." If you know, you know.